Protect Our Winters Finland is the new main partner in JWSC 2021 Vuokatti

A message about the climate change is also emphasized during the competitions in February

JWSC2021

The guarantee of snow and keeping winters alive are critical questions for young skiers and ski competitions. During the Junior World Ski Championships, that are held in Vuokatti in February, the message from climate change is delivered together with the Protect Our Winters Finland association. Vuokatti Sport and POW Finland have signed a contract that confirms the cooperation between the two.

“We want to do our best in making sure that the joy of winter is still here also in the future”, says the CEO of Vuokatti Sport Veikko Halonen.

Climate change is making winters shorter and more uncertain which also is a big threat for the future of ski racing. Especially for the young skiers, the guarantee of snow is a very critical question. During the Junior World Ski Championships, that are held in Vuokatti next February, climate issues are brought up together with the Protect Our Winters Finland association. POW Finland will be the local main partner of the JWSC 2021 in Vuokatti.

”Vuokatti Sport thrives from winter, winter sports and winter activities. We have seen the change, and how less and less people are able to enjoy these winter activities and the joy it can bring to these people. Therefore, we want to do our best in making sure that winters, and the joy and excitement it brings with it, stay in this world”, continues Halonen.

Noora Vihervaara, The Executive Director of Protect Our Winters Finland is really excited about this new partnership. POW is happy to be part of the Junior World Ski Championships and not the least because the competitions are held for juniors.

”It is really great that our partnership starts from Junior World Championships. Being the main partner gives us a good channel to deliver message about the climate change during a big international event. When we are thinking of how to make changes towards more sustainable and climate friendly life, juniors play a crucial role in this discussion”, says the Executive Director of POW Finland Noora Vihervaara.

The Secretary General of JWSC 2021 Vuokatti, Ann-Mary Ähtävä is also happy about the partnership with POW Finland. Ähtävä believes that delivering the climate message during the competitions and especially within the athletes gives people an example that matters.

“Top athletes are idols for many people and the reach they can get through their success is amazing. This is why the things that they say and things that they do matter a lot”, Ähtävä says.